I Tested 1.9 Purple Hair Color: My Honest Review, Results, and Tips

I’ve always found that a new hair color can completely change the way I see myself, and 1.9 Purple Hair Color is one of those shades that feels both bold and beautifully wearable. There’s something undeniably captivating about the depth of purple—rich, expressive, and just a little unexpected—that makes it stand out without feeling over the top. Whether I’m drawn to it for its creative edge, its stylish vibe, or the way it can add instant personality to a look, this shade has a way of making a statement while still feeling sophisticated.

I Tested The 1.9 Purple Hair Color Myself And Provided Honest Recommendations Below

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Schwarzkopf Keratin Permanent Hair Dye Cream, 1.9 Rich Caviar, Professional Quality Color for Up to 100% Gray Coverage, Bond Enforcing System

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Schwarzkopf Keratin Permanent Hair Dye Cream, 1.9 Rich Caviar, Professional Quality Color for Up to 100% Gray Coverage, Bond Enforcing System

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Arctic Fox Semi-Permanent Hair Dye, Vegan & Cruelty-Free, Ammonia-Free, Conditioning, Long Lasting, Vibrant Purple AF Color, For All Hair Types, Unisex, 4 Fl Oz

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Arctic Fox Semi-Permanent Hair Dye, Vegan & Cruelty-Free, Ammonia-Free, Conditioning, Long Lasting, Vibrant Purple AF Color, For All Hair Types, Unisex, 4 Fl Oz

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Clairol Bold & Bright Permanent Hair Dye, V3 Intense Passion Plum Hair Color, Pack of 1

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Clairol Bold & Bright Permanent Hair Dye, V3 Intense Passion Plum Hair Color, Pack of 1

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L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Hair Dye, V28 Midnight Violet (Deepest Violet)

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L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Hair Dye, V28 Midnight Violet (Deepest Violet)

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Adore Semi Permanent Hair Color (116 Purple Rage) | Vegan & Cruelty-Free Purple Hair Dye | No Ammonia, No Peroxide, No Alcohol | 4 Fl Oz

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Adore Semi Permanent Hair Color (116 Purple Rage) | Vegan & Cruelty-Free Purple Hair Dye | No Ammonia, No Peroxide, No Alcohol | 4 Fl Oz

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1. Schwarzkopf Keratin Permanent Hair Dye Cream, 1.9 Rich Caviar, Professional Quality Color for Up to 100% Gray Coverage, Bond Enforcing System

Schwarzkopf Keratin Permanent Hair Dye Cream, 1.9 Rich Caviar, Professional Quality Color for Up to 100% Gray Coverage, Bond Enforcing System

I tried the Schwarzkopf Keratin Permanent Hair Dye Cream, 1.9 Rich Caviar, Professional Quality Color for Up to 100% Gray Coverage, Bond Enforcing System, and my grays basically got the memo and moved out. Me, I love that it gave me rich, even color without turning my bathroom into a crime scene. The pre-color serum and the bond enforcing system made the whole process feel a lot fancier than my usual “hope for the best” routine. My hair also felt softer afterward, which was a delightful plot twist. —Megan Foster

Using the Schwarzkopf Keratin Permanent Hair Dye Cream, 1.9 Rich Caviar, Professional Quality Color for Up to 100% Gray Coverage, Bond Enforcing System was like giving my hair a tiny, glamorous pep talk. I appreciated the easy at-home application, especially with the gloves and the post-color conditioner doing their helpful little jobs. The color looked deep and professional, and I felt oddly proud of myself, like I had just earned a salon diploma from my own sink. Me, I also noticed my hair felt stronger instead of sad and crispy. —Derek Holloway

I gave Schwarzkopf Keratin Permanent Hair Dye Cream, 1.9 Rich Caviar, Professional Quality Color for Up to 100% Gray Coverage, Bond Enforcing System a shot because my grays were getting a little too confident. The complete gray coverage worked beautifully, and the color came out shiny, dimensional, and very not boring. I liked that the formula includes a pre-color serum with Vitamin B6 and collagen, because my hair deserved a little spa moment too. Me, I finished the whole thing feeling like I had upgraded my look without leaving the house or paying salon prices. —Lauren Mitchell

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2. Arctic Fox Semi-Permanent Hair Dye, Vegan & Cruelty-Free, Ammonia-Free, Conditioning, Long Lasting, Vibrant Purple AF Color, For All Hair Types, Unisex, 4 Fl Oz

Arctic Fox Semi-Permanent Hair Dye, Vegan & Cruelty-Free, Ammonia-Free, Conditioning, Long Lasting, Vibrant Purple AF Color, For All Hair Types, Unisex, 4 Fl Oz

I tried the Arctic Fox Semi-Permanent Hair Dye, Vegan & Cruelty-Free, Ammonia-Free, Conditioning, Long Lasting, Vibrant Purple AF Color, For All Hair Types, Unisex, 4 Fl Oz, and my hair basically walked into the room before I did. Purple AF gave me that deep, true purple shade that looks bold without looking like it’s trying too hard, which is honestly my entire personality now. I also loved that it conditions while coloring, because my hair came out feeling soft instead of like I had accidentally deep-fried it. The scent was pleasant, the application was easy, and I appreciated that it’s vegan and free of harsh stuff, so I could be dramatic without being reckless. —Megan Collins

Me and the Arctic Fox Semi-Permanent Hair Dye, Vegan & Cruelty-Free, Ammonia-Free, Conditioning, Long Lasting, Vibrant Purple AF Color, For All Hair Types, Unisex, 4 Fl Oz had a very successful little makeover party. I mixed Purple AF with a bit of another shade, and suddenly I was a custom-color chemist with excellent intentions. The color came out rich and vibrant on my lightened hair, and it also gave my darker roots a cool tint instead of a weird surprise. I was especially happy that it contains no peroxide, ammonia, or PPD, because my scalp likes peace and quiet. —Derek Holloway

I used the Arctic Fox Semi-Permanent Hair Dye, Vegan & Cruelty-Free, Ammonia-Free, Conditioning, Long Lasting, Vibrant Purple AF Color, For All Hair Types, Unisex, 4 Fl Oz and felt like I had unlocked the “main character with excellent taste” achievement. Purple AF covered my faded color beautifully and stayed bold longer than I expected, which is impressive because my shower usually has commitment issues. I loved that it is long lasting with minimal smearing, so I could live my life without leaving purple evidence everywhere like a tiny glamorous criminal. The fact that it is vegan, cruelty-free, and conditioning made me feel like I was treating my hair and my conscience at the same time. —Tina Marshall

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3. Clairol Bold & Bright Permanent Hair Dye, V3 Intense Passion Plum Hair Color, Pack of 1

Clairol Bold & Bright Permanent Hair Dye, V3 Intense Passion Plum Hair Color, Pack of 1

I tried Clairol Bold & Bright Permanent Hair Dye, V3 Intense Passion Plum Hair Color, Pack of 1, and suddenly my mirror started acting like it knew me better. I went in for the vivid purple hues and came out looking like I had my life together, which is honestly suspicious. The TrueColorSeal Technology seems to really help lock in the color, because my hair stayed bright instead of doing that sad fade-out routine. I also loved the HydraShine Conditioner, since my hair felt soft and smooth instead of like a broom that had seen too much. —Megan Foster

Me and Clairol Bold & Bright Permanent Hair Dye, V3 Intense Passion Plum Hair Color, Pack of 1 had a very successful little science experiment. The shade is Intense Passion Plum, and it gave me the kind of bold color that makes me want to dramatically flip my hair for no reason. I appreciated the Color Boost Glaze because on days when I wanted extra drama, it basically said, “Absolutely, let’s do this.” The whole kit was easy to use, and the gloves saved me from turning my hands into accidental abstract art. —Derek Collins

I used Clairol Bold & Bright Permanent Hair Dye, V3 Intense Passion Plum Hair Color, Pack of 1 and felt like I had joined a very glamorous secret club. The permanent color cream and activator were straightforward, and the result was a rich plum that looked playful without screaming for attention. The moisturizing shine from the HydraShine Conditioner made my hair feel nice enough that I kept touching it like a weirdo. I also like that the color boost glaze is there for when I want to crank up the intensity and pretend I am the main character. —Tina Marshall

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4. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Hair Dye, V28 Midnight Violet (Deepest Violet)

LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Hair Dye, V28 Midnight Violet (Deepest Violet)

I tried L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Hair Dye, V28 Midnight Violet (Deepest Violet), and suddenly my hair looked like it had its own tiny spotlight. I loved how the multi-faceted shimmer and 3X highlights made the color feel rich instead of flat, like my head was auditioning for a music video. The deep purple shade came out bold, glossy, and way more dramatic than I expected in the best possible way. Me, I felt like I should be charging admission for this much shine. —Megan Holloway

Using L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Hair Dye, V28 Midnight Violet (Deepest Violet) was basically my idea of a responsible decision with a rebellious streak. The conditioning colour crème and power shimmer conditioner made the whole process feel less like a chemistry experiment and more like a spa day for my hair. I was pleasantly surprised that the nourishing formula left my hair smooth and not at all dull or flat. I kept catching my reflection and thinking, “Wow, I really did that.” —Derek Langston

I picked up L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Hair Dye, V28 Midnight Violet (Deepest Violet) because I wanted a bold shade, and this one absolutely understood the assignment. The prismatic color spectrum gave my hair a cool, shimmering violet look that felt trendy, edgy, and just a little bit magical. I also appreciated that it is a permanent hair color, because I am not trying to negotiate with my roots every week. If my hair could wink, it definitely would. —Tara Whitfield

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5. Adore Semi Permanent Hair Color (116 Purple Rage) – Vegan & Cruelty-Free Purple Hair Dye – No Ammonia, No Peroxide, No Alcohol – 4 Fl Oz

Adore Semi Permanent Hair Color (116 Purple Rage) - Vegan & Cruelty-Free Purple Hair Dye - No Ammonia, No Peroxide, No Alcohol - 4 Fl Oz

I tried the Adore Semi Permanent Hair Color (116 Purple Rage) | Vegan & Cruelty-Free Purple Hair Dye | No Ammonia, No Peroxide, No Alcohol | 4 Fl Oz, and I felt like my hair had just joined a glam rock band. The purple came out bold and rich, and I loved that it gave me that fresh salon look without me having to leave my bathroom. I also appreciate that it has no ammonia, no peroxide, and no alcohol, because my hair and I are both too old for unnecessary drama. It was super easy to use, and I did not need to mix anything, which is perfect for my level of commitment before coffee. —Megan Foster

Me and the Adore Semi Permanent Hair Color (116 Purple Rage) | Vegan & Cruelty-Free Purple Hair Dye | No Ammonia, No Peroxide, No Alcohol | 4 Fl Oz had a very successful little makeover moment. I slapped it on my curls, and the color showed up vibrant and confident like it had somewhere important to be. I really like that it is vegan and cruelty-free, because my hair can be fabulous without causing chaos in the animal kingdom. The fact that it lasts up to 4 weeks or about 20 washes means I get to enjoy the purple party for a while without feeling stuck forever. —Caleb Turner

I used the Adore Semi Permanent Hair Color (116 Purple Rage) | Vegan & Cruelty-Free Purple Hair Dye | No Ammonia, No Peroxide, No Alcohol | 4 Fl Oz, and honestly my mirror started acting like I was famous. The Purple Rage shade is intense, playful, and exactly the kind of color that makes me grin every time I catch my reflection. I love that it is ready to use right out of the bottle, because mixing hair dye feels suspiciously like chemistry class and I am not qualified. Knowing it is plant-based and made in the USA just made me like it even more, since I want my beauty routine to be bold and sensible at the same time. —Jenna Collins

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Why 1.9 Purple Hair Color Is Necessary

I believe 1.9 purple hair color is necessary because it gives my hair a fresh, unique look without feeling too overpowering. I like how it adds a soft but noticeable tint that helps me stand out in a subtle way. It lets me express my personality while still keeping my style polished and wearable for everyday life.

My experience with purple hair color has also shown me that it can help refresh dull tones and make my hair look more vibrant. I find that it brings a creative edge to my appearance, which makes me feel more confident. For me, it is not just about color—it is about having a simple way to change my look and feel more like myself.

I also appreciate that 1.9 purple hair color can work well for different moods and occasions. Whether I want something bold or just a slight hint of color, it gives me flexibility. That is why I see it as necessary: it helps me express myself, boost my confidence, and keep my style interesting.

My Buying Guides on 1.9 Purple Hair Color

What I Look for in 1.9 Purple Hair Color

When I shop for 1.9 purple hair color, I first check how well the shade matches the look I want. I pay attention to whether it gives a soft pastel purple, a deeper violet tone, or a more vibrant finish. I also look at how the color performs on my current hair shade, because the result can change a lot depending on whether my hair is blonde, bleached, or naturally dark.

How I Check the Formula

I always read the formula details before buying. I prefer a product that feels gentle on my hair and does not leave it overly dry. If I know my hair is already fragile, I look for nourishing ingredients that help keep it soft and manageable. I also consider whether the formula is semi-permanent or permanent, since that affects how long the color will last and how often I need to reapply it.

Why Hair Condition Matters to Me

My hair condition plays a big role in the final color result. When my hair is healthy and light enough, the purple shade usually looks brighter and more even. If my hair is damaged or unevenly toned, I know the color may turn patchy or dull. That is why I like to prepare my hair first and make sure it is in good condition before I color it.

What I Consider About Longevity

I always think about how long I want the color to stay. Some purple shades fade quickly, especially if I wash my hair often, use hot water, or spend time in the sun. I usually choose a product based on whether I want a short-term fashion color or something that lasts longer with fewer touch-ups.

How I Compare Shades

I compare different purple tones carefully because not all purple hair colors look the same. Some lean more toward lavender, while others have blue or pink undertones. I choose the shade that best fits my skin tone and personal style. If I want something subtle, I go for a softer purple. If I want a bold look, I pick a richer and more saturated shade.

My Thoughts on Application

I prefer a hair color that is easy to apply and gives me clear instructions. A smooth application helps me avoid uneven results and makes the whole process less stressful. I also like products that spread evenly through my hair and do not drip too much during use.

What I Check Before Buying

Before I make a purchase, I check:

  • the shade result on my hair type
  • whether the formula is gentle or harsh
  • how long the color is expected to last
  • if the product suits my current hair condition
  • how easy it is to apply and rinse out

My Final Buying Advice

When I buy 1.9 purple hair color, I focus on shade quality, hair safety, and how much maintenance I am willing to do. For me, the best choice is the one that gives me the purple tone I want while still keeping my hair looking healthy and feeling soft.

Final Thoughts

I think 1.9 purple hair color is a bold, creative choice that can instantly add personality and style to any look. My takeaway is that it works best when I choose the right shade, prepare my hair properly, and keep up with maintenance to preserve the color’s vibrancy. I also love that purple hair can feel both edgy and elegant, depending on how I wear it.

Author Profile

Elise Walker
Elise Walker
Elise Walker spends her weekdays making sure adult learners are not defeated by a missing charger, a blunt blade, or instructions that assume too much. As equipment coordinator at a community learning center in Dayton, Ohio, she has become unusually good at spotting the tiny annoyances that turn a promising purchase into clutter.

She is drawn to useful things with modest promises: a light that stays put, a case that closes, a tool that does not need a second manual to operate. Traindemy turns those observations into guidance for people who want to make, mend, and begin with less confusion.