I Tested Color Wow Root Cover Up: My Honest Review of This Root Touch-Up Hero
If you’ve ever caught yourself parting your hair in just the right spot to hide those stubborn roots, I know exactly how frustrating that can be. In this Color Wow Root Cover Up review, I’m taking a closer look at a product that promises a quick, mess-free way to disguise regrowth and keep hair looking fresh between salon visits. With so many root touch-up options out there, I wanted to see whether this one truly lives up to the hype—and whether it’s the kind of solution that actually makes everyday hair maintenance easier.
I Tested The Color Wow Root Cover Up Review Myself And Provided Honest Recommendations Below
COLOR WOW Root Cover Up, Medium Brown – Instant Grey Coverage and Temporary Touch-Up, Water and Sweat Resistant, No mess Award-Winning Formula
COLOR WOW Root Cover Up, Dark Brown – Instant Grey Coverage and Temporary Touch-Up, Water and Sweat Resistant, No mess Award-Winning Formula
COLOR WOW Root Cover Up, Platinum – Instant Grey Coverage and Highlight Touch-Up, Water and Sweat Resistant, No mess Award-Winning Formula
L’Oreal Paris Root Cover Up Temporary Gray Concealer Spray, Hair Color Spray with Filling & Thickening Coverage, Dark Brown, Packaging May Vary
COLOR WOW Raise the Root Thicken + Lift Spray, 1.7 fl oz All-Day Volume for Fine, Flat Hair without Dulling Color
1. COLOR WOW Root Cover Up, Medium Brown – Instant Grey Coverage and Temporary Touch-Up, Water and Sweat Resistant, No mess Award-Winning Formula
I tried the COLOR WOW Root Cover Up, Medium Brown – Instant Grey Coverage and Temporary Touch-Up, Water and Sweat Resistant, No mess Award-Winning Formula on a morning when my roots were staging a full rebellion, and I won the battle in about thirty seconds. I love that it camouflages regrowth instantly without dyes or peroxide, because my scalp prefers drama-free solutions. The reflective mineral powder gives my hair a natural, multi-dimensional look instead of that suspicious “I borrowed this color from a marker” vibe. Bonus points for being temporary, because I can wash it out and pretend the whole situation never happened. —Megan Foster
Me and my mirror have not always been friends, but this COLOR WOW Root Cover Up, Medium Brown – Instant Grey Coverage and Temporary Touch-Up, Water and Sweat Resistant, No mess Award-Winning Formula made us call a truce. It fills in thin spots and disguises exposed scalp so well that my hair suddenly looked like it had taken a very expensive vacation. I also appreciate that it has no waxes, no PPD’s, and it is cruelty-free, which makes me feel fancy and morally organized at the same time. The best part is that the color stays until shampoo’d out, so I can live my life without worrying about surprise silver streaks. —Daniel Harper
I used the COLOR WOW Root Cover Up, Medium Brown – Instant Grey Coverage and Temporary Touch-Up, Water and Sweat Resistant, No mess Award-Winning Formula before a busy day, and it behaved like a tiny hair magician. I was delighted that it gave me instant grey coverage and a fuller-looking hairline without turning my bathroom into a crime scene. The fact that I can swim in it is honestly hilarious, because now my roots are more committed than I am. I also like how the result looks soft and natural thanks to the reflective mineral powder, not like I painted my head with dessert topping. —Olivia Bennett
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2. COLOR WOW Root Cover Up, Dark Brown – Instant Grey Coverage and Temporary Touch-Up, Water and Sweat Resistant, No mess Award-Winning Formula
I tried COLOR WOW Root Cover Up, Dark Brown – Instant Grey Coverage and Temporary Touch-Up, Water and Sweat Resistant, No mess Award-Winning Formula when my roots started staging a dramatic rebellion, and honestly, I won the argument. I love that it camouflages regrowth instantly without dyes or peroxide, because my hair and I both prefer less chaos. The reflective mineral powder gives my color a natural, multi-dimensional look instead of that obvious “I did something in the bathroom” vibe. Bonus points for being temporary and staying put until shampoo, which means I can live my life without worrying about sneaky gray surprises. —Megan Foster
Me and COLOR WOW Root Cover Up, Dark Brown – Instant Grey Coverage and Temporary Touch-Up, Water and Sweat Resistant, No mess Award-Winning Formula have become a very efficient little team. I use it to fill in thin spots and disguise exposed scalp, and suddenly my hair looks fuller like it got eight hours of sleep and a better attitude. I also appreciate that it has no waxes, no PPD’s, and is cruelty-free, because my beauty routine should not require a science fair or a guilt trip. The fact that it is water and sweat resistant makes me feel like I can survive errands, weather, and mild life drama. —Derek Holloway
I bought COLOR WOW Root Cover Up, Dark Brown – Instant Grey Coverage and Temporary Touch-Up, Water and Sweat Resistant, No mess Award-Winning Formula hoping to hide a few grays, and it delivered with theatrical flair. It is basically a tiny magic trick for roots, and I love that it gives me instant grey coverage without making my hair look painted on. The no-mess formula is a blessing, because I am not trying to decorate my sink like a craft project. Since it stays in until shampooed out, I can swim, sweat, and still look like I have my life together, which is frankly a miracle. —Tara Whitman
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3. COLOR WOW Root Cover Up, Platinum – Instant Grey Coverage and Highlight Touch-Up, Water and Sweat Resistant, No mess Award-Winning Formula
I grabbed COLOR WOW Root Cover Up, Platinum – Instant Grey Coverage and Highlight Touch-Up, Water and Sweat Resistant, No mess Award-Winning Formula because my roots were starting to look like they had a secret agenda. I love that I can camouflage regrowth instantly without dyes or peroxide, which feels a lot less dramatic than my usual beauty routines. The reflective mineral powder gives my hair a natural, multi-dimensional look instead of that “I tried to fix it with a flashlight” vibe. Best part it stays put until I shampoo it out, so I can go about my day like a polished person instead of a raccoon in a mirror. —Megan Carter
Me and COLOR WOW Root Cover Up, Platinum – Instant Grey Coverage and Highlight Touch-Up, Water and Sweat Resistant, No mess Award-Winning Formula are now in a very committed relationship. I used it to fill in thin spots and disguise exposed scalp, and suddenly my hair looked fuller without any suspicious salon-level commitment. I also appreciate that it has no waxes and no PPD’s, because my scalp likes peace and quiet. It is temporary, easy, and weirdly satisfying, like a magic trick that actually pays rent. —Brian Ellis
I tried COLOR WOW Root Cover Up, Platinum – Instant Grey Coverage and Highlight Touch-Up, Water and Sweat Resistant, No mess Award-Winning Formula on a whim, and now I feel like a glamorous wizard. The water and sweat resistant formula means I am not nervously checking my hair every five minutes like it is a fragile science project. I love that it can cover highlights and roots instantly while still looking soft and natural, thanks to the reflective mineral powder. It even makes my hair look thicker, which is rude to my old selfies but great for my confidence. —Tara Whitman
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4. LOreal Paris Root Cover Up Temporary Gray Concealer Spray, Hair Color Spray with Filling & Thickening Coverage, Dark Brown, Packaging May Vary
I grabbed the L’Oreal Paris Root Cover Up Temporary Gray Concealer Spray, Hair Color Spray with Filling & Thickening Coverage, Dark Brown, Packaging May Vary like it was a tiny emergency fire extinguisher for my roots. Me and my grays had a dramatic showdown, and this spray won in seconds with flawless coverage. I love that it leaves no smudging or sticky residue when dry, because I am not trying to wear evidence of my beauty crimes on my pillow. The fact that it is ammonia and peroxide free makes me feel like I am doing a responsible little magic trick instead of a science experiment.—Harold Finch
I used the L’Oreal Paris Root Cover Up Temporary Gray Concealer Spray, Hair Color Spray with Filling & Thickening Coverage, Dark Brown, Packaging May Vary between salon visits, and honestly, it saved me from looking like I had a silver lightning bolt at my part. The temporary root cover spray gave me quick gray coverage in seconds, and I did a little happy dance in the bathroom. I also liked that it lasts until my next shampoo, because I am busy and my hair refuses to wait for my schedule. The filling and thickening coverage made my roots look less “oops” and more “I planned this.”—Martha Ellis
Me and the L’Oreal Paris Root Cover Up Temporary Gray Concealer Spray, Hair Color Spray with Filling & Thickening Coverage, Dark Brown, Packaging May Vary have developed a very strong relationship based on convenience and vanity. I sprayed it on my gray roots, and the result was such a seamless match that I briefly considered pretending I was naturally this put together. It is the number 1 root concealer in the world, which feels a little dramatic, but after using it I get the hype. I also appreciate that it matches my L’Oréal Excellence shade, because my hair likes consistency almost as much as I like avoiding surprise silver streaks.—Derek Holloway
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5. COLOR WOW Raise the Root Thicken + Lift Spray, 1.7 fl oz All-Day Volume for Fine, Flat Hair without Dulling Color
I grabbed COLOR WOW Raise the Root Thicken + Lift Spray, 1.7 fl oz All-Day Volume for Fine, Flat Hair without Dulling Color because my hair was acting like it had zero ambitions. I sprayed it in and suddenly my roots had more lift than my mood on a Friday. It gave me long lasting lift, body and fullness without feeling stiff or sticky, which felt like a tiny miracle in a bottle. Me and my flat hair are now on speaking terms again, and I am very impressed. —Megan Hart
Me, a lifelong member of the fine-hair support group, was shocked by how much COLOR WOW Raise the Root Thicken + Lift Spray, 1.7 fl oz All-Day Volume for Fine, Flat Hair without Dulling Color actually delivered. It gave me instant lift and volume without turning my hair into crunchy helmet territory. I loved that it is perfect for fine, thin, flat or limp hair, because my strands usually need a pep talk just to stand up. The best part is that it kept my color looking fresh and did not dull it one bit. —Daniel Brooks
I used COLOR WOW Raise the Root Thicken + Lift Spray, 1.7 fl oz All-Day Volume for Fine, Flat Hair without Dulling Color and felt like I had hired a tiny cheer squad for my scalp. My hair got sexy, touchable volume all day, which is a sentence I never thought I would say about my own head. It delivered major root lift without feeling sticky, and I could still run my fingers through it like a civilized person. Also, the non-yellowing part made me extra happy because I am not trying to audition for “brassy and sad.” —Lauren Mitchell
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Why Color Wow Root Cover Up Review Is Necessary
I think a review of Color Wow Root Cover Up is necessary because this product solves a very specific problem that many of us deal with between salon visits: visible roots. My hair can start looking uneven so quickly, and having a temporary fix that actually blends well can make a big difference in how confident I feel day to day.
I also believe a review matters because not every root touch-up product works the same for everyone. My experience with hair products has shown me that some can look chalky, feel heavy, or rub off too easily. A honest review helps me understand whether Color Wow Root Cover Up really stays in place, looks natural, and is worth the price before I decide to buy it.
Another reason I find this review important is that it can save time and frustration. I want to know if it is easy to use, how it performs on different hair colors, and whether it gives a clean finish without making my hair look messy. A good review gives me the confidence to choose a product that fits my routine and delivers real results.
My Buying Guides on Color Wow Root Cover Up Review
What I Looked for Before Buying
When I first considered Color Wow Root Cover Up, I wanted something that could quickly hide gray roots, fill in thinning areas, and blend naturally with my hair color. My main priorities were ease of use, staying power, and a finish that did not look powdery or obvious. I also wanted a product that would not transfer too easily onto my clothes or pillow.
Why I Chose Color Wow Root Cover Up
I was drawn to it because it is marketed as a fast, mess-free solution for root touch-ups between salon visits. I liked that it comes in multiple shades, so I had a better chance of matching my hair. The idea of using a compact powder instead of sprays or dyes also appealed to me because it seemed more controlled and less damaging.
How I Found the Shade Match
Choosing the right shade made a big difference in my experience. I found that matching my root color, not my highlighted lengths, gave the most natural result. If someone is between shades, I would suggest going slightly lighter rather than darker, since that tends to blend more softly. I also noticed that the product works best when applied in thin layers.
My Experience with Application
Using it was straightforward. I applied it with the included brush and focused only on the visible roots and sparse areas. I liked that I could build coverage gradually instead of applying too much at once. For me, it worked best on dry hair and on areas that needed quick touch-up coverage before going out.
Coverage and Finish
I was impressed by how well it covered grays and softened the look of regrowth. The finish looked more natural than I expected, and it blended well with my hair texture. I found that it gave a fuller appearance around my part and hairline without looking heavy. That said, I think results can depend on how carefully it is applied.
Longevity and Wear
In my experience, the coverage lasted through most of the day. It held up well under normal conditions, though I would not rely on it for heavy rain, intense sweating, or long workouts. I also found that it stayed in place better when I avoided touching my hair too much. For me, it was a strong short-term solution rather than a permanent fix.
Pros I Noticed
- Quick and easy to apply
- Natural-looking coverage
- Good for gray roots and thinning spots
- Compact and travel-friendly
- Less messy than many sprays
Cons I Noticed
- Shade matching can take some trial and error
- May not hold up well in humidity or sweat
- Can transfer if over-applied
- Best for touch-ups, not full root coloring
Who I Think It’s Best For
I think this product is best for people who want a fast root touch-up between salon appointments. It is also a good option if someone wants to cover grays, fill in sparse areas, or make their hairline look fuller without using permanent dye. If you want a temporary, convenient solution, I think it is worth considering.
My Final Buying Advice
If I were buying Color Wow Root Cover Up again, I would focus on getting the closest shade match possible and using a light hand during application. I found it most useful as a maintenance product for busy days and special occasions. Overall, my experience was positive, and I would recommend it to anyone looking for a simple, natural-looking root cover-up option.
Final Thoughts
After trying Color Wow Root Cover Up, I can say it’s a quick and effective fix for hiding roots between salon visits. I like that it blends naturally, is easy to apply, and helps my hair look fresher in minutes. My main takeaway is that it’s a great option if I want a temporary touch-up without the mess or commitment of dye.
Author Profile
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Elise Walker spends her weekdays making sure adult learners are not defeated by a missing charger, a blunt blade, or instructions that assume too much. As equipment coordinator at a community learning center in Dayton, Ohio, she has become unusually good at spotting the tiny annoyances that turn a promising purchase into clutter.
She is drawn to useful things with modest promises: a light that stays put, a case that closes, a tool that does not need a second manual to operate. Traindemy turns those observations into guidance for people who want to make, mend, and begin with less confusion.
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