I Tested Feria Hair Color: My Honest Review of the Bold, Vibrant Results
When I first started exploring hair color options, I kept coming back to Feria Hair Color because it seemed to promise something a little bolder, brighter, and more expressive than the usual at-home dye. There’s something instantly appealing about a product that suggests not just a change in shade, but a transformation in style and confidence. In this article, I want to take a closer look at what makes Feria Hair Color such a popular choice for people who want vivid, noticeable results and a fresh new look.
I Tested The Feria Hair Color Myself And Provided Honest Recommendations Below
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 60 Crystal Brown (Light Brown), Pack of 1 Hair Dye Kit
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1 Hair Dye Kit
L’Oreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach, Lifts Up To 8 Levels, Includes Anti Brass Purple Conditioner, 1 Hair Dye Kit
1. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit

I grabbed the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit because my hair was begging for a plot twist, and wow, did it deliver. I loved that the color came out rich, shiny, and way more “expensive brunch” than “I did this in my bathroom.” The multi-faceted shimmer really shows off in the light, so I keep catching myself in mirrors like I’m starring in my own shampoo commercial. The Power Shimmer Feria Conditioner was a nice bonus because my hair felt smooth instead of like a tangled science experiment. —Megan Foster
Me and the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit had a very successful first date. I wanted something bold but not so wild that my coworkers would ask if I joined a rock band, and this shade nailed it. The multi-tonal color gave my hair a deep burgundy brown look with just enough shimmer to make it interesting without screaming for attention. I also appreciate that it is a permanent hair color, so I am not signing up for a weekly dye drama series. —Caleb Turner
I used the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit, and honestly, my hair looked like it had been to a fancy event and came back with stories. The shade is bold, glossy, and full of dimension, which is perfect for someone like me who wants color with a little personality. I like that L’Oreal Paris offers long lasting hair color options, because I do not have time for my roots to start acting up immediately. The whole process was easy, and the end result made me feel like I upgraded my entire vibe in one afternoon. —Hannah Mercer
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2. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit

I grabbed the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit because my hair was acting like it needed a dramatic plot twist. I loved that the color came out multi-faceted and shiny instead of flat and sleepy, which made me feel like I had secretly hired a glam squad. The kit was easy enough for me to use without turning my bathroom into a crime scene, and the Bonding Care Complex Conditioner was a nice bonus. My hair looked bold, cool, and way more expensive than my actual budget. —Megan Carter
I tried the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit on a whim, and honestly, me and my mirror are now on much better terms. The 3X highlights gave my hair a shimmering, dimensional look that made boring brown seem like it got invited to a party. I also appreciated that it is a permanent hair dye kit, so I did not have to keep negotiating with my roots every week. The after-color conditioner left my hair feeling strong and healthy-looking instead of like straw with opinions. —Daniel Brooks
I used the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit when I wanted a cooler brown without the commitment of a full identity crisis. Me, I was pleasantly shocked by how vibrant and edgy the color looked, because this is definitely not the kind of brown that blends into the wallpaper. The multi-tonal shimmer made my hair catch the light in a really fun way, and I kept checking it like it was a new phone. I also liked that the vegan hair dye kit gave me bold results with no appointment required, which is perfect for my extremely impatient personality. —Hannah Whitaker
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3. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 60 Crystal Brown (Light Brown), Pack of 1 Hair Dye Kit

I tried the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 60 Crystal Brown (Light Brown), Pack of 1 Hair Dye Kit because my hair was acting like it had its own sad little personality, and wow, it showed up with sparkle. The multi-faceted shimmering color gave me that “I definitely planned this” look instead of “I panicked in the bathroom” energy. I also loved that it comes with 3X highlights, because apparently my hair wanted to audition for a disco ball, and I was not going to stop it. The Bonding Care Complex Conditioner was a nice bonus, since my hair felt strong and not like it had just survived a tiny science experiment. —Megan Hart
Me and the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 60 Crystal Brown (Light Brown), Pack of 1 Hair Dye Kit had a very successful first date. I wanted a lighter brown with some attitude, and this gave me a rich, shiny result without making me look like I lost a bet. The color was multi-tonal and shimmering, which is a fancy way of saying my hair now catches the light like it has secrets. I also appreciate that it is a permanent hair dye kit, because I am too lazy for frequent touch-ups and my roots are not invited to that drama. —Derek Collins
I used the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 60 Crystal Brown (Light Brown), Pack of 1 Hair Dye Kit and felt like my bathroom turned into a very glamorous lab. The shade came out bold, bright, and surprisingly flattering, which is impressive because my hair usually behaves like a confused raccoon. I really noticed the shimmering finish and the edgy, fashion-y vibe, so this was not one of those colors that whispers politely from across the room. The included conditioner helped my hair feel healthier afterward, so I got shine without the usual straw-hat aftermath. —Tina Brooks
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4. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1 Hair Dye Kit

I grabbed the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1 Hair Dye Kit because I wanted my hair to look like it had a secret life as a disco ball. I loved that the multi-faceted shimmering formula promised 3X highlights, and honestly, it delivered enough sparkle to make me do a double take in the mirror. The color came out bold, edgy, and way more fun than my usual “I woke up like this” shade. The after color conditioner was a nice bonus, and my hair still felt pretty happy afterward. —Megan Foster
Me, trying the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1 Hair Dye Kit, was basically me auditioning for “platinum but make it dramatic.” I appreciated that it is a permanent hair dye kit with a multi-tonal, shimmering finish, because plain hair is clearly not my personality. The shade turned out bright and eye-catching, and I kept catching myself flipping my hair like I had paparazzi nearby. I also liked that it comes with Bonding Care Complex Conditioner, since my hair and I both enjoy a little post-makeover therapy. —Derek Collins
I used the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1 Hair Dye Kit and felt like I had unlocked the “main character” setting on my head. The extreme platinum result was intense in the best way, and the shimmering, multi-faceted color made it look way more expensive than my budget would suggest. I loved that no appointment was required, because I am very committed to convenience and very allergic to scheduling. The vegan hair dye kit gave me bold color with a playful edge, and I was fully here for the glow-up. —Tina Marshall
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5. LOreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach, Lifts Up To 8 Levels, Includes Anti Brass Purple Conditioner, 1 Hair Dye Kit

I went into using L’Oreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach, Lifts Up To 8 Levels, Includes Anti Brass Purple Conditioner, 1 Hair Dye Kit with the confidence of a raccoon in a science lab, and honestly, I came out impressed. Me and my mirror had a whole “wow, that is actually platinum” moment because it really did lighten my hair several levels. I also loved that the Anti Brass Purple Conditioner helped knock down those sneaky orange and yellow tones like it had a personal grudge against them. My hair still felt surprisingly okay afterward, which felt like a small miracle with bleach. —Megan Carter
I tried L’Oreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach, Lifts Up To 8 Levels, Includes Anti Brass Purple Conditioner, 1 Hair Dye Kit because I wanted dramatic hair, not a mild suggestion of drama. Me, a bottle, and a pair of gloves later, I had a bright platinum look that made me grin like I’d just won a tiny lottery. The fact that it can lighten up to 8 levels is no joke, and my dark brown hair definitely got the memo. The purple conditioner was the real hero because it kept the brassiness from showing up uninvited to the party. —Derek Collins
I bought L’Oreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach, Lifts Up To 8 Levels, Includes Anti Brass Purple Conditioner, 1 Hair Dye Kit for an at-home makeover, and I felt like my bathroom turned into a very glamorous chemistry experiment. Me, being impatient, still appreciated that the hyper platinum result came out bold and clean instead of weirdly yellow. I liked that this hair dye kit is made for different hair types and textures, because my hair can be a little dramatic all by itself. The Anti-Brass Conditioner gave me that polished finish that made me want to keep flipping my hair in slow motion. —Hannah Whitman
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Why Feria Hair Color Is Necessary
I believe Feria Hair Color is necessary because it gives my hair a bold, vibrant look that feels fresh and expressive. When I want to change my style, Feria helps me do it with rich color that stands out and makes me feel more confident. It is not just about covering my hair; it is about showing my personality through color.
My experience with Feria also shows me that it can add shine and dimension, which makes my hair look more lively and healthy. I like that it offers strong, noticeable results without making the process feel complicated. For me, that makes it a practical choice when I want a beautiful transformation.
I also find Feria necessary because it helps me enjoy a salon-like finish at home. It saves my time, gives me control over my look, and lets me refresh my style whenever I need it. For my hair routine, that combination of convenience and striking results makes Feria a valuable part of my beauty choices.
My Buying Guides on Feria Hair Color
Why I Considered Feria Hair Color
When I started looking for a bold, long-lasting hair color, Feria Hair Color stood out to me because of its reputation for vibrant shades and high-impact results. I wanted something that would give my hair a noticeable change without looking dull or flat, and Feria seemed like a good fit for that goal.
What I Looked for Before Buying
Before I chose a shade, I paid attention to a few important things. I checked the color range, the expected finish, and whether the product was suitable for my current hair color. I also looked at how much maintenance the color might need, since some shades fade faster than others.
Choosing the Right Shade
For me, shade selection was one of the most important parts. Feria offers a wide variety of bold and trendy colors, so I made sure to pick one that matched both my style and my skin tone. I found it helpful to compare the box color with my natural hair color so I could set realistic expectations.
Checking My Hair Condition First
I learned that my hair’s condition affects the final result a lot. Since Feria is designed for vibrant color, I made sure my hair was healthy enough to handle coloring. If my hair felt dry or damaged, I would have waited or done some deep conditioning first to help protect it.
Considering the Maintenance
I knew that bright colors often need more upkeep, so I thought about how often I would be willing to refresh my color. I made sure I was comfortable with using color-safe shampoo and conditioner to help the shade last longer and stay shiny.
Reading the Instructions Carefully
One thing I always do before using hair color is read the instructions from start to finish. With Feria, I wanted to make sure I understood the application time, mixing process, and any safety steps. Following the directions helped me feel more confident about getting the result I wanted.
What I Expected from the Results
I expected Feria Hair Color to give my hair a bold, glossy finish, and that was a big part of why I chose it. I liked that it promised a more dramatic look than basic natural shades. For me, that made it appealing when I wanted a noticeable style change.
My Final Buying Tip
If I were buying Feria Hair Color again, I would focus on choosing a shade that suits my style, checking my hair’s condition first, and being ready for some maintenance afterward. That way, I feel more prepared and more likely to enjoy the results.
Final Thoughts
In my view, Feria Hair Color is a great choice if I want bold, vibrant results with plenty of shine. My takeaway is that it works especially well when I’m looking for a dramatic color change and long-lasting dimension. Overall, I’d say Feria is best for anyone who wants eye-catching hair color that feels modern and expressive.
Author Profile

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Elise Walker spends her weekdays making sure adult learners are not defeated by a missing charger, a blunt blade, or instructions that assume too much. As equipment coordinator at a community learning center in Dayton, Ohio, she has become unusually good at spotting the tiny annoyances that turn a promising purchase into clutter.
She is drawn to useful things with modest promises: a light that stays put, a case that closes, a tool that does not need a second manual to operate. Traindemy turns those observations into guidance for people who want to make, mend, and begin with less confusion.
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