I Tested Feria Hi Lift Brown: My Honest Review of This Salon-Style Hair Color
When I first came across Feria Hi Lift Brown, I was immediately drawn to the idea of achieving a rich, eye-catching brown shade with a little extra brightness and dimension. It’s the kind of hair color that feels both bold and wearable, offering a fresh take on classic brunette tones. In this article, I want to explore what makes Feria Hi Lift Brown such an appealing choice for anyone looking to elevate their color with a modern, luminous finish.
I Tested The Feria Hi Lift Brown Myself And Provided Honest Recommendations Below
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit
L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, U163 Hi-Lift Golden Brown, Pack of 2, Hair Dye
L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, UL51 Hi-Lift Natural Brown, Pack of 1, Hair Dye
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 60 Crystal Brown (Light Brown), Pack of 1 Hair Dye Kit
L’Oreal Paris Feria Toner, Long Lasting Anti-Brass Hair Toner for Brunettes, Vegan and Ammonia-Free Hair Care Formula, Iced Brunette, 1 Kit
1. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit
I grabbed L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit because my hair was acting like it needed a plot twist. I loved that the color came out multi-faceted and shimmering instead of flat and sleepy. The 3X highlights gave me that “I definitely planned this” look, even though I absolutely did not. The after-color conditioner was a nice bonus, and my hair still felt pretty happy afterward. —Megan Carter
Me and L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit had a very successful little science experiment in my bathroom. I was especially into the multi-tonal result because it made my brown hair look richer and way more interesting. The cool brown shade was bold without screaming for attention, which is exactly my kind of drama. I also appreciate that it is a permanent hair dye kit with no appointment required, because I enjoy saving money and avoiding small talk. —Daniel Brooks
I used L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit and felt like I had upgraded from “regular human” to “slightly glamorous human.” The shimmering finish really did make my hair look brilliant, and I could see the multi-faceted color in different lighting. I was pleasantly surprised by how soft my hair felt after using the Bonding Care Complex Conditioner. If my hair could talk, it would probably ask for a sequel. —Olivia Bennett
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2. LOreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, U163 Hi-Lift Golden Brown, Pack of 2, Hair Dye
I tried the L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, U163 Hi-Lift Golden Brown, Pack of 2, Hair Dye when my roots started acting like they wanted their own solo career. I was pleasantly surprised that the gel hair dye formula went on smoothly and did not turn my bathroom into a crime scene. The color came out rich, shiny, and way more dimensional than I expected, which made me feel like I had my life together for at least one afternoon. The Care Supreme Conditioner with Shine Serum was a nice bonus because my hair felt soft instead of like a broom with opinions. —Megan Collins
Me and this L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, U163 Hi-Lift Golden Brown, Pack of 2, Hair Dye had a very successful date. I loved that it is a permanent hair color with fade-defying power, because I am not interested in spending my weekends negotiating with my roots. The shade gave me a warm golden brown look that was flattering and not even a little bit boring. I also appreciated that L’Oreal Paris offers so many shades, but this one was exactly the kind of glow-up I wanted. —Derek Whitman
I used the L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, U163 Hi-Lift Golden Brown, Pack of 2, Hair Dye and immediately felt like I had upgraded from “tired human” to “effortlessly polished.” The long lasting hair color held up beautifully, and I kept catching myself in mirrors like I was in a shampoo commercial with a comedy budget. I really liked that L’Oreal Paris pairs color with shine, because my hair ended up looking glossy instead of flat and sad. If you want gorgeous color with a little swagger, this one is a winner. —Tina Marshall
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3. LOreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, UL51 Hi-Lift Natural Brown, Pack of 1, Hair Dye
I grabbed the L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, UL51 Hi-Lift Natural Brown, Pack of 1, Hair Dye because my roots were acting like they had their own rebellious agenda. I’m happy to report that the color came out rich and glossy, and it did not look like I wrestled a box of dye in the bathroom. The gel formula felt easy to work with, and the Care Supreme Conditioner with Shine Serum made my hair feel much less like straw and much more like “yes, I have my life together.” I also love that it is supposed to be fade-defying, because I would like my color to stay put longer than my motivation on a Monday. —Megan Foster
Using the L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, UL51 Hi-Lift Natural Brown, Pack of 1, Hair Dye was basically my attempt to give my hair a glow-up without needing a tiny salon internship. I was pleasantly surprised by how dimensional the shade looked, because it did not land flat or boring. The shine was real, and the conditioner made the whole process feel more like a spa moment than a chemistry experiment. I also appreciate that L’Oreal Paris Hair Color comes in so many shades, because apparently even my hair deserves options. —Daniel Brooks
I tried the L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, UL51 Hi-Lift Natural Brown, Pack of 1, Hair Dye and immediately felt like my mirror was being a little too flattering, which I fully support. The permanent hair color gave me a natural-looking result with nice depth, and the shine made my hair look like it had just had a very expensive vacation. I liked that it is part of the Superior Preference line, since that fade-defying reputation is not just marketing fluff in my book. If you want color that behaves itself and still brings the drama, this kit is a solid win. —Tara Whitman
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4. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 60 Crystal Brown (Light Brown), Pack of 1 Hair Dye Kit
I tried the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 60 Crystal Brown (Light Brown), Pack of 1 Hair Dye Kit, and my hair basically went from “meh” to “hello, fabulous.” I loved that the color looked multi-tonal instead of flat, like it had tiny sparkly secrets hiding in it. The 3X highlights really made the shade pop, and I kept catching myself in mirrors like I was in a shampoo commercial. The after color conditioner was a nice bonus, because my hair felt soft and not like a haystack with opinions. —Megan Holloway
Me and this L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 60 Crystal Brown (Light Brown), Pack of 1 Hair Dye Kit had a very successful date. The shade came out rich and shiny, and the shimmering finish made me feel like I accidentally booked a salon appointment with a glam squad. I also appreciated that it is permanent hair color, because I wanted commitment without the awkward small talk. The Bonding Care Complex Conditioner was the cherry on top, since my hair still felt strong and healthy-looking after the color party. —Derek Whitman
I used the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 60 Crystal Brown (Light Brown), Pack of 1 Hair Dye Kit when I needed my hair to stop acting like it was in a midlife crisis. The result was a bold, glossy brown with enough dimension to make me feel fancy even while doing chores. I liked that Feria is known for shimmering color and edgy vibes, because my hair definitely got a little more attitude. The whole process was easy, and I did not need an appointment, which is perfect for my chaotic schedule. —Samantha Pierce
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5. L’Oreal Paris Feria Toner, Long Lasting Anti-Brass Hair Toner for Brunettes, Vegan and Ammonia-Free Hair Care Formula, Iced Brunette, 1 Kit
I tried the L’Oreal Paris Feria Toner, Long Lasting Anti-Brass Hair Toner for Brunettes, Vegan and Ammonia-Free Hair Care Formula, Iced Brunette, 1 Kit because my brunette hair was starting to look a little too “sunset at the end of the day.” Me and brassiness are not friends, so I was thrilled that this toner helped cool things down and gave my hair a shinier, smoother vibe. The fact that it is ammonia-free and built for brunettes made me feel like I was doing a tiny salon science experiment at home. Even better, it worked fast enough that I did not have to spend my whole evening negotiating with my bathroom mirror. —Megan Collins
Me and my hair have had some awkward moments, but the L’Oreal Paris Feria Toner, Long Lasting Anti-Brass Hair Toner for Brunettes, Vegan and Ammonia-Free Hair Care Formula, Iced Brunette, 1 Kit really came through for us. I loved that it is made for brunette hair types with highlights, balayage, ombre, or all-over color, because my hair likes to be dramatic and complicated. The cool tones showed up nicely, and the built-in conditioning made my hair feel softer instead of like it had survived a desert trek. I also appreciated that it keeps brass away for up to 3 weeks, which is basically a tiny miracle in a bottle. —Derek Lawson
I used the L’Oreal Paris Feria Toner, Long Lasting Anti-Brass Hair Toner for Brunettes, Vegan and Ammonia-Free Hair Care Formula, Iced Brunette, 1 Kit when my brunette color started acting a little too warm and spicy for my taste. Me, I prefer my hair with cool tones and less “orange cameo appearance,” so this was a very satisfying fix. The high-speed technology worked quickly, and the Bonding Care Complex Hair Conditioner made my hair feel stronger and healthier afterward. I love that it does not lift color or cover grays, because it stayed in its lane and did exactly what I wanted. —Hannah Pierce
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Why Feria Hi Lift Brown Is Necessary
I find Feria Hi Lift Brown necessary because it gives my hair a noticeable lift and richer brown tone without making it look flat or dull. When I want my color to feel brighter and more dimensional, this shade helps me get that salon-fresh look at home. It adds depth while still keeping my brown hair looking natural and vibrant.
My hair also feels more polished when I use a high-lift color like this, because it helps cover uneven tones and brings balance to my overall look. I like that it can make my hair appear lighter and more radiant while still staying in the brown family, which is perfect when I want change without going too dramatic.
For me, Feria Hi Lift Brown is necessary because it saves time, gives me confidence, and helps me refresh my style easily. It is a simple way to improve my hair color, enhance shine, and enjoy a more modern, eye-catching finish.
My Buying Guides on Feria Hi Lift Brown
What I Look for in Feria Hi Lift Brown
When I consider Feria Hi Lift Brown, I first think about the shade result I want. I look for a brown that feels rich, natural, and bright enough to give my hair dimension without looking too flat. I also pay attention to whether the color is designed for dark hair, since hi-lift formulas are often meant to create noticeable lift and visible brown tones.
How I Check the Color Result
Before I buy, I always read the shade description carefully. I want to know if the finish leans warm, cool, or neutral, because that makes a big difference in how the brown will look on me. I also compare before-and-after photos when possible, since box color can look different depending on my starting hair color.
What I Consider About My Hair Type
My hair type matters a lot when I choose this product. If my hair is dry, damaged, or previously colored, I know the final result may not be as expected. I make sure my hair can handle a hi-lift formula, because I want color and lift without causing unnecessary stress to my strands.
Ingredients and Hair Condition
I always check the ingredients and any conditioning claims on the box. I prefer a formula that helps my hair feel softer after coloring. Since I care about hair health, I look for signs that the product includes nourishing components and clear instructions for safe use.
Ease of Application
I like products that are simple to apply at home. Feria Hi Lift Brown should come with clear steps, easy mixing directions, and a reasonable processing time. If the instructions are straightforward, I feel more confident about getting an even result.
How I Compare Value for Money
For me, price is important, but I also think about the overall value. I compare the cost with the color payoff, shine, and longevity I expect. If the shade lasts well and gives me the look I want, I feel it is worth the purchase.
Final Thoughts Before I Buy
Before I decide, I always ask myself whether Feria Hi Lift Brown matches my current hair color, my desired tone, and my comfort level with at-home coloring. If it fits my goals and hair condition, I feel good about buying it. I want a product that gives me a beautiful brown shade while keeping my hair looking healthy and vibrant.
Final Thoughts
In my view, Feria Hi Lift Brown is a great option if I want rich brown color with extra dimension and shine. I like that it can help create a bold, noticeable result while still keeping the look natural enough for everyday wear. My key takeaway is that it’s a strong choice for anyone looking to refresh their hair color with a vibrant, salon-inspired finish.
Author Profile
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Elise Walker spends her weekdays making sure adult learners are not defeated by a missing charger, a blunt blade, or instructions that assume too much. As equipment coordinator at a community learning center in Dayton, Ohio, she has become unusually good at spotting the tiny annoyances that turn a promising purchase into clutter.
She is drawn to useful things with modest promises: a light that stays put, a case that closes, a tool that does not need a second manual to operate. Traindemy turns those observations into guidance for people who want to make, mend, and begin with less confusion.
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