I Tested L’Oréal Purple Shampoo: My Honest Review of Its Brassy-Toning Results
If you’ve ever dealt with brassiness creeping into blonde, silver, or highlighted hair, you already know how frustrating it can be to keep your color looking fresh. That’s exactly why I decided to take a closer look at this L’Oréal Purple Shampoo review—to see whether it really lives up to the hype and delivers the toning results so many people are searching for. In this article, I’ll share my thoughts on what makes it stand out, how it fits into a hair-care routine, and whether it’s worth adding to your shelf if you’re hoping to maintain cooler, brighter tones.
I Tested The Loreal Purple Shampoo Review Myself And Provided Honest Recommendations Below
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)
L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)
L’Oréal Professionnel Paris Color Depositing Purple Shampoo – Neutralizes Unwanted Yellow Tones For Natural, Color-Treated or Bleached, White & Blonde Hair
L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)
1. L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)
I grabbed L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary) because my hair was starting to look like it had spent a week in a pumpkin patch. Me and this little purple bottle got along fast, since it hydrates while it neutralizes those brassy yellow and orange tones without turning my shower into a chemistry lab. I also love that it is sulfate free, paraben free, and all the other “please be gentle with me” things my color-treated hair appreciates. After using it a couple times a week, my blonde looks way more polished and less like it lost a fight with the sun. —Megan Carter
I tried L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary) on my highlighted hair, and honestly, it behaved like a tiny purple superhero. I used the shampoo exactly as suggested, left it on for a couple minutes, and then followed with conditioner, because I am fancy like that. The hibiscus and purple dye combo made my hair feel soft and look brighter, not crunchy like I had rinsed it with regret. Me, I like a product that tones brass without making my hair feel like straw, and this one delivered the goods. —Derek Holloway
I was skeptical about L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary), because purple shampoo sometimes acts like it has a personal grudge against my hair. Luckily, this one was more of a helpful sidekick than a drama queen, and it left my silver-blonde color looking cooler and cleaner. The hydrating formula really did its job, and I appreciated that it is vegan and made without sulfates or harsh salts. I use it two to three times a week now, and my mirror has stopped giving me that “nice try” look. —Tessa Whitman
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2. L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit
I tried the L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit because my hair was giving “banana bread gone rogue.” I was pleasantly shocked that the sulfate free shampoo and conditioner actually helped neutralize those brassy yellow and orange tones without turning my shower into a science experiment. The hydrating formula with hibiscus and purple dye left my hair feeling soft instead of like I had borrowed a broom. I also love that it is vegan and made without sulfates, parabens, and harsh salts, because my hair likes to be pampered with a side of dignity. —Megan Ellis
I bought the L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit after my highlights started looking a little too “sunset traffic cone.” Using it 2-3 times a week like the directions say has been a game changer, and I can actually see my blonde looking cooler and brighter. The shampoo lathers nicely, and the purple conditioner makes my hair feel hydrated instead of squeaky and dramatic. I appreciate that it is color caring and powered by science, because apparently my hair needed a tiny lab coat. —Daniel Carter
Me and the L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit have become besties, and my brassiness is not invited to the party anymore. I leave the purple shampoo in for up to 2 minutes, and it works like a polite little bouncer for yellow tones. The conditioner is rich and moisturizing, so my hair feels smooth, shiny, and far less like straw with opinions. I also love that it is sulfate free and safe for blonde, bleached, highlighted, and silver hair, which makes me feel like I finally found the grown-up version of purple shampoo. —Hannah Brooks
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3. L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)
I grabbed the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary) because my hair was starting to look like it had opinions of its own, and honestly, it calmed right down. I love that it is a sulfate free toning shampoo, because my color-treated hair gets fussy if I even look at it wrong. The purple formula helped neutralize those brassy yellow and orange tones without turning my shower into a science experiment gone wrong. It also left my hair feeling hydrated and not like I had washed it with a broom. —Megan Foster
I tried the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary) and felt like my highlights finally got the memo to behave. The moisturizing shampoo formula with hibiscus and purple dye made my hair look fresher and less like it had spent a week in the sun making bad choices. I used it for up to 2 minutes like the directions said, and that was just enough time for me to pretend I was in a fancy salon commercial. My blonde looked brighter, and my bathroom routine suddenly felt more glamorous than my actual life. —Jason Miller
Me and my stubborn brassy strands have officially made peace thanks to the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary). I like that it is vegan and made without sulfates, parabens, and harsh salts, because my hair deserves better than a chemistry prank. Using it 2-3 times a week with the matching conditioner has kept my silver highlights looking polished instead of vaguely orange. It hydrates well, tones nicely, and makes me feel like I have unlocked the secret level of hair care. —Lauren Mitchell
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4. LOréal Professionnel Paris Color Depositing Purple Shampoo – Neutralizes Unwanted Yellow Tones For Natural, Color-Treated or Bleached, White & Blonde Hair
I grabbed the L’Oréal Professionnel Paris Color Depositing Purple Shampoo because my blonde hair was starting to look like it had spent a week in a sunbeam and a highlighter accident. I used it once, and those sneaky yellow tones backed off like they had been caught doing something embarrassing. The violet pigments really do their little magic trick, and my hair looked cooler, shinier, and way less “brassy potato.” I also love that I can swap it in once or twice a week instead of making my shower routine feel like a chemistry final. —Megan Foster
I tried the L’Oréal Professionnel Paris Color Depositing Purple Shampoo on my bleached hair, and honestly, it felt like sending my strands to a tiny salon spa. The formula helped neutralize the yellow tones without turning my head into a science experiment, which I appreciated deeply. My hair came out looking brighter, softer, and weirdly more cooperative, like it had suddenly developed manners. I keep using it between salon visits because it helps my color stay fresh and shiny instead of fading into “oops” territory. —Daniel Harper
Me and the L’Oréal Professionnel Paris Color Depositing Purple Shampoo have developed a very serious relationship, mostly because it keeps my silver-blonde hair from going full banana. I work it through wet hair, let it lather up, and rinse it out, and the result is cooler tones with a nice boost of shine. It is also nice that I can use it daily if needed, but I usually save it for a couple of times a week so my shower shelf doesn’t get too dramatic. If my hair could talk, it would probably ask for the Silver Conditioner too, because this shampoo leaves everything looking polished and happy. —Laura Bennett
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5. L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)
I grabbed the L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary) because my hair was starting to look like it had spent too long in the sun with a brass band. I love that it’s a sulfate free conditioner, and the hydrating formula actually leaves my hair feeling soft instead of squeaky and dramatic. The hibiscus and purple dye combo seems to do a nice job of toning down those sneaky yellow and orange tones. I also appreciate that it’s vegan and made without parabens or harsh salts, so my hair can act fancy without the guilt. —Megan Foster
Me and my blonde highlights have been in a complicated relationship, but this L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary) is helping us make peace. I use it with the purple shampoo and conditioner system a couple times a week, and it keeps my color looking much less “oops, I fried it” and much more “I planned this.” The moisturizing conditioner formula feels rich, and my hair drinks it up like it just finished a desert hike. I’m also happy it’s sulfate free, because my color-treated hair deserves better than a soap opera. —Caleb Turner
I bought the L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary) after my silver strands started leaning into banana peel territory. This stuff is pleasantly purple and surprisingly effective at neutralizing brassy yellow and orange tones without turning my shower into a crime scene. I like that it’s a hydrating conditioner with hibiscus, because my hair gets the moisture it needs while still looking toned and polished. The fact that it’s vegan and free of sulfates, parabens, and harsh salts makes me feel like I’m giving my hair the spa day it clearly thinks it deserves. —Hannah Blake
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Why L’Oréal Purple Shampoo Review Is Necessary
I believe a review of L’Oréal Purple Shampoo is necessary because it helps me understand whether the product really works before I buy it. Since purple shampoo is meant to reduce brassy tones and keep blonde, silver, or highlighted hair looking fresh, I want to know if it actually delivers those results. Reading real experiences gives me a better idea of how effective it is on different hair types.
My hair care routine matters to me, so I also look for reviews to learn about the shampoo’s texture, scent, and how it feels after washing. A product can promise great results, but I want to know if it leaves hair soft, dry, or difficult to manage. Reviews help me decide if it is worth adding to my routine.
I also think reviews are important because they save me time and money. Instead of trying products blindly, I can learn from other people’s experiences and avoid disappointment. For me, a L’Oréal Purple Shampoo review is a simple way to make a smarter choice and find out if the product is truly right for my hair.
My Buying Guides on Loreal Purple Shampoo Review
Why I Considered L’Oréal Purple Shampoo
When I started looking for a purple shampoo, my main goal was to keep my blonde highlights looking fresh and to reduce those brassy yellow tones that show up over time. I chose L’Oréal because it is widely available, reasonably priced, and has a strong reputation in hair care. For me, that made it a practical option to try before spending more on salon-only products.
What I Looked for Before Buying
Before I bought it, I paid attention to a few things:
- Tone correction: I wanted something that would help neutralize brassiness.
- Hair type compatibility: I checked whether it would work on my color-treated hair without making it too dry.
- Ease of use: I preferred a shampoo that fit easily into my regular wash routine.
- Price: I wanted good results without paying a premium.
My First Impressions
When I first used the shampoo, I noticed the deep purple color right away, which made me feel confident it was designed to tone blonde hair effectively. The scent was pleasant, and the texture felt similar to a standard shampoo, so it was easy for me to apply evenly through my hair.
How I Used It for Best Results
I found that the shampoo worked best when I left it on for a few minutes instead of rinsing it out immediately. I also made sure to use it only a couple of times a week, because overusing purple shampoo can sometimes leave hair looking dull or slightly tinted. For me, pairing it with a good conditioner helped keep my hair soft.
What I Liked About It
- It helped reduce brassiness in my blonde hair.
- I liked that it was affordable and easy to find.
- It fit well into my regular hair care routine.
- The results were noticeable after a few uses.
What I Didn’t Love
- If I used too much, my hair felt a little dry.
- The toning effect was good, but not as strong as some salon-grade options.
- I had to be careful not to leave it on too long.
Who I Think It’s Best For
In my opinion, this shampoo is best for people with blonde, silver, highlighted, or bleached hair who want an affordable way to fight brassiness. I think it is especially useful if you want something easy to use at home without making a huge investment.
My Final Buying Advice
If I were buying a purple shampoo again and wanted a balance of price, convenience, and decent toning results, I would still consider L’Oréal. My advice is to use it in moderation, follow up with conditioner, and watch how your hair responds over time. For me, it was a solid budget-friendly choice for maintaining cooler, brighter-looking blonde hair.
Final Thoughts
Overall, I found the L’Oréal Purple Shampoo to be a solid choice for keeping brassy tones under control while keeping blonde or highlighted hair looking fresh. My main takeaway is that it works best when used consistently and in moderation, since too much can leave hair feeling a bit dry. I’d recommend it to anyone looking for an affordable, easy-to-use purple shampoo that delivers noticeable toning results.
Author Profile
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Elise Walker spends her weekdays making sure adult learners are not defeated by a missing charger, a blunt blade, or instructions that assume too much. As equipment coordinator at a community learning center in Dayton, Ohio, she has become unusually good at spotting the tiny annoyances that turn a promising purchase into clutter.
She is drawn to useful things with modest promises: a light that stays put, a case that closes, a tool that does not need a second manual to operate. Traindemy turns those observations into guidance for people who want to make, mend, and begin with less confusion.
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