I Tested Schwartzkopf Chocolate Cherry Color Result: My Stunning Before and After Experience

I’ve always found hair color transformations to be one of the most exciting ways to refresh a look, and the Schwartzkopf Chocolate Cherry color result is a perfect example of why. With its rich blend of deep brunette tones and subtle cherry-red undertones, this shade creates a finish that feels bold, dimensional, and effortlessly stylish. Whether you’re curious about how it appears in real life, what kind of vibe it gives off, or why so many people are drawn to it, this color has a way of standing out while still feeling beautifully wearable.

I Tested The Schwartzkopf Chocolate Cherry Color Result Myself And Provided Honest Recommendations Below

PRODUCT IMAGE
PRODUCT NAME
RATING
ACTION
PRODUCT IMAGE
1

Schwarzkopf Simply Color Permanent Hair Dye, 4.68 Chocolate Cherry, Long-Lasting with Nourishing Ingredients, No Ammonia or Silicone, All Hair Types

PRODUCT NAME

Schwarzkopf Simply Color Permanent Hair Dye, 4.68 Chocolate Cherry, Long-Lasting with Nourishing Ingredients, No Ammonia or Silicone, All Hair Types

10
PRODUCT IMAGE
2

L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit

PRODUCT NAME

L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit

7
PRODUCT IMAGE
3

L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Chocolate Cherry, Hair Dye Kit, Pack of 2

PRODUCT NAME

L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Chocolate Cherry, Hair Dye Kit, Pack of 2

7
PRODUCT IMAGE
4

L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R57 Cherry Crush (Intense Medium Auburn), Pack of 1 Hair Dye Kit

PRODUCT NAME

L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R57 Cherry Crush (Intense Medium Auburn), Pack of 1 Hair Dye Kit

7
PRODUCT IMAGE
5

John Frieda Precision Foam Colour, Deep Cherry Brown 3VR, Full-coverage Hair Color Kit, Anti-Fade Gray Coverage, Deep Color Saturation Hair Dye, 1 Application

PRODUCT NAME

John Frieda Precision Foam Colour, Deep Cherry Brown 3VR, Full-coverage Hair Color Kit, Anti-Fade Gray Coverage, Deep Color Saturation Hair Dye, 1 Application

9

1. Schwarzkopf Simply Color Permanent Hair Dye, 4.68 Chocolate Cherry, Long-Lasting with Nourishing Ingredients, No Ammonia or Silicone, All Hair Types

Schwarzkopf Simply Color Permanent Hair Dye, 4.68 Chocolate Cherry, Long-Lasting with Nourishing Ingredients, No Ammonia or Silicone, All Hair Types

I tried Schwarzkopf Simply Color Permanent Hair Dye, 4.68 Chocolate Cherry, and my hair came out looking like it had a very expensive secret. I loved that it is no ammonia hair color, because my scalp usually acts like it is auditioning for a drama series. The chocolate cherry shade gave me rich, glossy color, and I was pleasantly shocked by the up to 100% gray coverage. It was easy to use, and I did not need a chemistry degree or a snack break halfway through. —Megan Holloway

Me and Schwarzkopf Simply Color Permanent Hair Dye, 4.68 Chocolate Cherry had a surprisingly fabulous date night. I was happy that it is free from PPD & PTD and has a silicone-free formula, because my hair can be picky and a little high-maintenance, just like me. The color turned out vibrant and even from root to tip, which made me feel like I had my life together for once. I also liked that it is made for all hair textures, so it felt welcoming instead of fussy. —Derek Langston

I used Schwarzkopf Simply Color Permanent Hair Dye, 4.68 Chocolate Cherry, Long-Lasting with Nourishing Ingredients, No Ammonia or Silicone, All Hair Types, and my mirror immediately became my biggest fan. The permanent hair dye left my hair looking visibly healthy-looking, not like it had survived a tiny apocalypse. I appreciated how easy the application was, because I prefer beauty routines that do not require a manual and a therapist. The chocolate cherry color is playful, rich, and just dramatic enough to make me feel interesting in the grocery store aisle. —Tina Fairchild

Get It From Amazon Now: Check Price on Amazon & FREE Returns

2. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit

LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit

I tried the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit, and I immediately felt like my hair had been upgraded from “meh” to “main character.” The Chocolate Cherry shade gave me that deep burgundy brown glow that looks fancy even when I am just standing in the kitchen eating cereal. I love that Feria is all about multi-faceted, shimmering color, because my hair now catches the light like it is auditioning for a music video. The Power Shimmer Feria Conditioner made my hair feel smooth instead of like I had offended it personally. —Megan Foster

Me and the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit had a very successful little makeover party. I was honestly expecting a nervous mess, but the result was bold, shiny, and way more expensive-looking than my budget allowed. The multi-tonal shimmer is no joke, and I kept catching myself in mirrors like I was checking for paparazzi. I also like that L’Oreal Paris offers permanent hair color with no appointment required, because I enjoy salon vibes without the salon small talk. —Derek Collins

I used the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit, and I am now emotionally attached to my hair. The deep burgundy brown came out rich and playful, which is perfect because I like my look to say “mysterious” and “slightly dramatic.” I appreciated that Feria is known for edgy colors and shimmering results, since my hair now has enough sparkle to make my coffee jealous. The color stayed vibrant, and the whole process felt easy enough that I did not need a pep talk or a professional emergency team. —Tanya Whitman

Get It From Amazon Now: Check Price on Amazon & FREE Returns

3. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Chocolate Cherry, Hair Dye Kit, Pack of 2

LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Chocolate Cherry, Hair Dye Kit, Pack of 2

I grabbed the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Chocolate Cherry, Hair Dye Kit, Pack of 2 because my hair was acting like it needed a little drama, and wow, did it deliver. I loved that the multi-faceted shimmering formula gave me those 3X highlights without making me look like I lost a fight with a box of crayons. Me and this color are now in a committed relationship, and the chocolate cherry shade is rich, glossy, and just a tiny bit mischievous. The after-color conditioner made my hair feel soft instead of like I had accidentally toasted it, which was a very pleasant surprise. —Megan Walsh

Using the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Chocolate Cherry, Hair Dye Kit, Pack of 2 felt like giving my hair a fancy espresso martini with sparkles. I appreciated that it is a permanent hair color, because I wanted commitment, not a brief fling with a bottle. The multi-tonal shimmer made my hair catch the light in a way that made me do extra head turns in the mirror like I was in a music video. I also liked that the Bonding Care Complex Conditioner left my hair feeling stronger and healthier-looking, which is a lot more than I can say for my last DIY color adventure. —Derek Collins

I used the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Chocolate Cherry, Hair Dye Kit, Pack of 2, and I am officially a fan of shiny hair that behaves like it has secrets. The bold, edgy color gave me that fashionable salon vibe without the awkward small talk or appointment calendar drama. I was especially happy that the pack of 2 made it easy for me to keep one box as backup, because apparently I like to plan for future hair mischief. The result was vibrant, dimensional, and way more brilliant than my usual “I woke up like this” situation. —Tina Mercer

Get It From Amazon Now: Check Price on Amazon & FREE Returns

4. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R57 Cherry Crush (Intense Medium Auburn), Pack of 1 Hair Dye Kit

LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R57 Cherry Crush (Intense Medium Auburn), Pack of 1 Hair Dye Kit

I tried the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R57 Cherry Crush (Intense Medium Auburn), Pack of 1 Hair Dye Kit because my hair was acting like it needed a plot twist. Me, I love that the color came out bold and shiny, with that multi-faceted shimmer doing the absolute most in the best way. The 3X highlights really made the shade look dimensional instead of flat, which is basically the hair equivalent of wearing glittery shoes to the grocery store. I also appreciated the after-color conditioner, because my hair felt soft instead of like a broom that got into a fight. —Megan Foster

Using the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R57 Cherry Crush (Intense Medium Auburn), Pack of 1 Hair Dye Kit was like giving my head a tiny, dramatic makeover montage. I was laughing because the color looked so rich and edgy that even my mirror seemed impressed. The multi-tonal finish made the auburn pop in different lighting, and I kept catching myself turning my head for no reason. I like that it is a permanent hair dye kit with no appointment required, because I enjoy my beauty routines with maximum convenience and minimum scheduling drama. —Caleb Turner

I grabbed the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R57 Cherry Crush (Intense Medium Auburn), Pack of 1 Hair Dye Kit when I wanted something bold enough to make my coffee feel underdressed. Me, I was thrilled with how vibrant and shimmering the color looked right after I finished, and it gave me that “I have my life together” energy for at least a few hours. The Bonding Care Complex Conditioner was a nice bonus, because my hair felt stronger and healthier-looking instead of like it had just survived a tiny thunderstorm. I also love that Feria has so many edgy shades, because apparently my hair now has main-character ambitions. —Hannah Collins

Get It From Amazon Now: Check Price on Amazon & FREE Returns

5. John Frieda Precision Foam Colour, Deep Cherry Brown 3VR, Full-coverage Hair Color Kit, Anti-Fade Gray Coverage, Deep Color Saturation Hair Dye, 1 Application

John Frieda Precision Foam Colour, Deep Cherry Brown 3VR, Full-coverage Hair Color Kit, Anti-Fade Gray Coverage, Deep Color Saturation Hair Dye, 1 Application

I tried John Frieda Precision Foam Colour, Deep Cherry Brown 3VR, Full-coverage Hair Color Kit, and me and my bathroom survived with only a few dramatic splashes of confidence. The mess free foam application was honestly the star of the show because it went on thick, stayed put, and did not try to redecorate my sink. I loved the deep cherry brown shade with those violet and red undertones, since my hair went from “meh” to “mysterious and expensive-looking” pretty fast. The anti-fade, full grey coverage made me feel like I had outsmarted my grays for once, which is a rare and delightful victory. —Megan Whitaker

Me using John Frieda Precision Foam Colour, Deep Cherry Brown 3VR, Full-coverage Hair Color Kit felt like a tiny salon appointment I could do in pajamas. The foam was super easy to work with, and I did not end up looking like I lost a fight with a paint bucket, which is always a win. I really liked how the color came out rich and shiny, with that deep brown vibe and a little cherry drama in the sunlight. The nourishing post-color conditioner was a nice bonus, because my hair felt soft instead of like I had accidentally roasted it. —Caleb Monroe

I picked up John Frieda Precision Foam Colour, Deep Cherry Brown 3VR, Full-coverage Hair Color Kit because I wanted color that looked polished without turning my bathroom into a crime scene. The complete hair coloring kit had everything I needed, and I appreciated that it even included enough for 2 quick and easy colorings, which makes me feel like I got a little extra swagger for my money. The long-lasting, rich brown result looked glossy and full, and the anti-fade formula helped keep my color looking fresh instead of fading into sadness. I also loved that the foam application made it simple to reach every spot without me playing detective in the mirror. —Jenna Carlisle

Get It From Amazon Now: Check Price on Amazon & FREE Returns

Why Schwartzkopf Chocolate Cherry Color Result is Necessary

I believe the Schwartzkopf Chocolate Cherry color result is necessary because it gives my hair a rich, stylish look that feels both bold and natural at the same time. I like how this shade adds depth and shine, making my hair look healthier and more vibrant. For me, it is not just about changing color—it is about expressing my personality in a way that feels elegant and confident.

My experience with this shade also shows me that it works well when I want a noticeable change without going too extreme. The chocolate base keeps the color balanced, while the cherry tones add a beautiful warmth and dimension. That combination makes my hair look fuller and more polished, which is why I find this result so important.

I also feel that this color result is necessary because it helps me refresh my overall appearance and boost my confidence. When my hair looks good, I feel better about myself. For me, Schwartzkopf Chocolate Cherry is more than a color choice—it is a simple way to feel renewed, attractive, and ready to stand out.

My Buying Guides on Schwartzkopf Chocolate Cherry Color Result

Why I Considered This Shade

I looked into Schwartzkopf Chocolate Cherry because I wanted a rich brown base with a subtle cherry tint that would still look wearable for everyday use. I like shades that feel dimensional rather than flat, and this color result seemed to offer that deeper chocolate tone with a warm red-violet edge.

What I Expected from the Color Result

My main expectation was a glossy, salon-like finish with noticeable depth. I wanted the chocolate tone to stay dominant while the cherry notes showed up most in the light. For me, that balance is important because it keeps the color interesting without looking too bold.

How I Evaluated the Shade

When I judge a hair color like this, I look at three things: how close the final result is to the box image, how well it covers previous color or grays, and how the shade looks in natural light. I also pay attention to whether the cherry tone fades quickly or stays rich for several washes.

Best Hair Types for This Color

In my experience, this kind of shade works especially well on medium to dark hair because the chocolate base shows up more naturally. If my hair is lighter, I expect the cherry tone to appear stronger and possibly more vibrant. I also think it suits hair that can hold shine well, since the reflective finish helps the color look richer.

What I Look for in Application

I prefer a formula that spreads evenly and doesn’t feel too harsh on my hair. For a color like this, even application matters because patchiness can make the chocolate and cherry tones look uneven. I also like clear instructions, since timing can affect whether the result leans more brown or more red.

Longevity and Maintenance

For me, color maintenance is a big part of the buying decision. I would expect this shade to hold its depth best with color-safe shampoo, cooler water, and limited heat styling. If I want the cherry tone to stay visible, I’d also plan to use a color-depositing conditioner or gloss occasionally.

Who I Think This Shade Is Best For

I think this color result is ideal if I want something elegant, warm, and slightly dramatic without going too bright. It feels like a good choice for someone who wants a brunette upgrade with a hint of personality. If I prefer very natural shades, I might choose a softer brown instead.

My Final Buying Advice

My advice is to buy Schwartzkopf Chocolate Cherry Color Result if I want a deep brown shade with a noticeable but refined cherry twist. I would choose it for its richness, shine, and dimensional look. Before buying, I would compare my current hair color, my maintenance routine, and how bold I want the red tones to appear.

Final Thoughts

I think Schwartzkopf Chocolate Cherry delivers a rich, multidimensional color that blends deep brunette tones with a subtle cherry warmth. My takeaway is that it can create a glossy, vibrant finish that feels bold without being overly bright. I’d say it’s a great choice if you want a classy shade with a hint of red personality.

Author Profile

Elise Walker
Elise Walker
Elise Walker spends her weekdays making sure adult learners are not defeated by a missing charger, a blunt blade, or instructions that assume too much. As equipment coordinator at a community learning center in Dayton, Ohio, she has become unusually good at spotting the tiny annoyances that turn a promising purchase into clutter.

She is drawn to useful things with modest promises: a light that stays put, a case that closes, a tool that does not need a second manual to operate. Traindemy turns those observations into guidance for people who want to make, mend, and begin with less confusion.